Why is Brand Identity important for your Brand

Brand identity is the collection of items that make your brand unique. Nike Swoosh is the perfect example of a brand identity. When you see a swoosh, or something vaguely similar to it, your brain picks the word for you, Nike. Even though used interchangeably, brand and brand identity are two different things altogether. The brand is how the customers see your firm whereas brand identity is what catches their eyes. It can be your brand’s logo, website, typography, or maybe the colors you use, and it could be anything about your brand and its products. #alexa_consultancy #alexa_academy #learning #seo #content #marketing #startup #business #youtube #Branding #Brand #Brand_identity

Category