Your business idea takes over your life | London Business School Tell Series

Tamara Heber-Percy is the co-founder and CTO of Mr & Mrs Smith. In 2014 Tamara, and co-founder James Lohan were awarded MBEs for services to the British travel industry. Tamara has combined travel expertise with technological knowledge as the architect behind Mr & Mrs Smith's e-commerce websites. Her first job took her to Brazil to launch a new energy drink and she went on to work in marketing for brands such as Ericsson, Honda, Unilever and Swissair. A series of data-driven projects, including building large CRM databases through online channels, helped her develop and hone her technical expertise. In 2002, she left to head up her own company, the County Register – an exclusive introductions agency – and to launch Mr & Mrs Smith. --- London Business School students created the TELL Series in 2009 to put the spotlight on entrepreneurship in Europe. The TELL Series showcases successful entrepreneurs' personal stories of building high growth businesses. Successful founders, investors and key figures from the European entrepreneurship world share their start-up stories, lessons learned and thoughts on the future. Tell Series is sponsored by the Deloitte Institute of Innovation and Entrepreneurship and Frog Capital.

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